Adsense Earnings

I have been a member of adsense for some time now, but I have only recently began to utilize my ads more efficiently, in terms of placement, colors, channels, etc. If you are a member of Google's adsense program then I would highly recommend that you take some time and read the optimization reports and suggestions so that you can begin to take better advantage of Adsense ads. After a bit of testing and optimization, I am making around $3-4/day on average, and growing. Here is a screenshot of today's earnings up until about 2:00:


Today I am going to talk a little bit about Google adsense and ad testing. When internet marketers and advertisers talk about testing ads, they are reffering to tracking the performance of certain ads, altering their colors and placements to track changes in performance and then making the necessary changes so that their ads are fully optimized. There are the different ways in which you can test your Google adsense codes:

1. Color Testing
There are two ways in which you can feature the adsense code on your page. As a part of the page in the sense that the colors correspond or in stark contrast to your page. Featured on this page, you will see that the adsense code is colored as part of the page. The colors match the colors of the page and there is more seamless intergration. You can also try a color scheme that is contrasting to your page. For a site like this, I would perhaps try Adsense code that looked something like this if I wanted to try and test contrasting code:
2. Ad Placement
Adsense makes it possible to take advantage of any and every unused space on your page. But adsense overkill can be a problem, and finding the right places on your page that will help to drive visitors to click on your ads is important. Playing around with adsense position can help you to optimize your earnings. I have found that inserting small bits of adsense code at the bottom of some posts help my earnings because visitor focus is already at the end of the posts, so that the next logical step for them is to click on an ad that might interest them. Placement in the header, footer, or sidebars, or even all three places will help you to maximize your earnings, and altering the placement of the ads can change the way that you earn.

3. Ad size
Ad size goes a long way in your page formatting and adsense earnings. Large and bulky ads that are not properly placed can not only ruin the flow of your page, but turn visitors off from staying on your page and clicking on ads. Finding the optimal size of the ads that you place on your page can also have a profound effect on your adsense earnings.

In these three ways, you can begin to take control over your adsense earnings, and by altering your ad color, placement, and size you can do major damage, or damage control. Testing your ads can only help you, and once you have begun to understand what works and what doesn't, you will be able to make the most out of every one of your ad placements, whether they be Google or otherwise.